Jessica Campbell
Visual Media Creative

Soul Juicin Rebrand

Soul Juicin is an independently owned juice shop in Pittsford, NY, all about wholistic wellness and putting healthy foods into your body. 
Upon being contacted by the owner, Lynne, I initiated a visual rebrand for Soul Juicin, spanning from a new logo and label designs, to photography
and other print collateral. This semester-long project was exhibited at the Rochester Institute of Technology's "Imagine RIT" festival in late April. Please visit the Soul Juicin website to view the previous branding.


Rebranding Goal

As Soul Juicin looked to enter into a college student/young adult target market, I aimed to give
the brand a brighter + cleaner look that is fun yet mature, and highlights the colors of the juice.


Logo Design


Business Cards + Stickers


Label Design


Product Imagery


Drink Postcards


Juice Cleanse Info Booklet


Website Mockup



Branding project and juice tasting on display at my university’s festival, Imagine RIT.