Jess Campbell
— Photographer + Designer
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Soul Juicin Rebrand

 

Soul Juicin is an independently owned juice shop in Pittsford, NY, all about wholistic wellness and putting healthy foods into your body. Upon being contacted by the owner, I initiated a visual rebrand for Soul Juicin, spanning from a new logo and label designs, to photography and other print collateral. This semester–long project was exhibited at the Rochester Institute of Technology's "Imagine RIT" festival in late April.

Goal: As Soul Juicin looked to enter into a college student / young adult target market, I aimed to give the brand a brighter + cleaner look that is fun yet mature, and highlights the colors of the juice.

Role: Creative Director, Designer, + Photographer

 
 

Previous Branding

 

Logo Design

 

Business Cards + Stickers

 

Label Design

 

Product Imagery

 

Drink Postcards

 

Juice Cleanse Info Booklet

 

Website Mockup

 

Exhibition

Branding project and juice tasting on display at my university’s festival, Imagine RIT.