Jessica Campbell
Visual Media Creative
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Soul Juicin Rebrand

Soul Juicin is an independently owned juice shop in Pittsford, NY, all about wholistic wellness and putting healthy foods into your body. 
Upon being contacted by the owner, Lynne, I initiated a visual rebrand for Soul Juicin, spanning from a new logo and label designs, to photography
and other print collateral. This semester-long project was exhibited at the Rochester Institute of Technology's "Imagine RIT" festival in late April. 

We are currently in the process of implementing my work at Soul Juicin. Please visit the Soul Juicin website to view the previous branding, or buy some juice!

 

Rebranding Goal

As Soul Juicin looked to enter into a college student/young adult target market, I aimed to give
the brand a brighter + cleaner look that is fun yet mature, and highlights the colors of the juice.

 

Logo Design

 

Business Cards + Stickers

 

Label Design

 

Product Imagery

 

Drink Postcards

 

Juice Cleanse Info Booklet

*imagery coming soon!

 

Website Mockup

 

Exhibition + Experiment

*imagery coming soon!