Soul Juicin is an independently owned juice shop in Pittsford, NY, all about wholistic wellness and putting healthy foods into your body.
Upon being contacted by the owner, Lynne, I initiated a visual rebrand for Soul Juicin, spanning from a new logo and label designs, to photography
and other print collateral. This semester-long project was exhibited at the Rochester Institute of Technology's "Imagine RIT" festival in late April. Please visit the Soul Juicin website to view the previous branding.
As Soul Juicin looked to enter into a college student/young adult target market, I aimed to give
the brand a brighter + cleaner look that is fun yet mature, and highlights the colors of the juice.
Business Cards + Stickers
Juice Cleanse Info Booklet
Branding project and juice tasting on display at my university’s festival, Imagine RIT.