Jess Campbell
— Photographer + Designer
SUSTAIN wheatpaste 02.jpg

Sustain Campaign

Role: Producer + Designer

 

Producer + Designer
Photographer
Retoucher + Bookbinder
Assistant + Researcher

 
Above:  Mock ad intended for placement inside subway stations.  Below:  Three mock ads intended for wheatpaste display.

Above: Mock ad intended for placement inside subway stations. Below: Three mock ads intended for wheatpaste display.

 
Sustain is a mock social movement to promote
sustainable, ethical, and slow fashion choices.
 

As a team, we created a campaign of beautiful imagery, as well as informational print + digital media, that emphasize themes key to our movement: balance, intentionality, and connectivity.

Our goal: Bring knowledge about socially conscious fashion to a larger audience, make it accessible and encouraging, and unite clothing brands who fall within sustainable, ethical, and slow practices.

 
Takeaway Zine

Two variations of a zine with a succinct summary of the Sustain movement for consumers to get informed.

 
Handbound Book

Book envisioned to exist in Sustain movement-affiliated clothing stores to unite brands and
inform visiting customers about what Sustain stands for, and how they can get more involved.

 
Instagram Mockup Content

Supplementary imagery from the project could be posted to social media to build a platform of growth for Sustain.

 
Sustain: Behind the Scenes

A look at all that went into the creation of this mock campaign, highlighting our group trip to NYC to photograph.