Fur® expanded on its award-winning patch innovations with Dark Spot Vanish Patch, a targeted treatment to heal and prevent post-inflammatory hyperpigmentation caused by body acne and ingrown hairs.

To bring this product’s effects to life, we drew inspiration from the notion of vanishing and illumination; ultimately designing a production that felt like the intersection of magic shows and vintage glamour. I selected key techniques like spotlights, crash zooms, and circular motifs. We used rich, vibrant blues to increase thumbstop-ability in-feed. Additionally, a teammate and I led a community casting process for this campaign to feature those from our audience who really dealt with ingrown hairs and dark spots.