Fur® developed a clean deodorant with skincare benefits, a new addition to their body care lineup, with a continued focus on targeting ingrown hairs, brightening, and body hair inclusivity.

We created a lush, dewy world that encompasses the deodorant’s fragrance, petrichor (the scent of earth after rain), boasts its all-natural ingredients, and communicates its clean nature. Within this world, people of all genders, body types, and grooming choices treat their underarms with care and interact harmoniously with their natural surroundings. Intentional casting, movement, set design, and sound design helped to convey the fresh approachability of this product and the entire brand.