Between product launches, Fur® was looking to create more evergreen lifestyle and daily routine content, with a social-first mentality. We brought to life an aspirational environment from which we wanted to evoke how it feels to indulge in a relaxing body care ritual with Fur products. I scouted a beautiful location, propped with a lived-in aesthetic, and channeled natural light. I directed GRWM and routine shortform videos, and the team captured iPhone content that would fuel our social platforms in the following months. We used the imagery to refresh our digital presence cohesively as well.