Fur Control
Fur®, experts in body hair care since 2016, launched a first-of-its-kind pomade for pubic hair, brows, and beyond—Fur Control. Created to style, strengthen, and nourish hair from head to toe, this product embodies the core ethos of the brand: bringing care, inclusivity, and innovation to the body hair conversation, while embracing taboos with sophistication and confidence.
We anticipated a polarizing reaction to this product, so we cut to the chase, creating a vision board of body hair-styling possibilities that’d never been considered before. Centered on the celebration of control, we nodded to both the pomade’s function, as well as re-written narratives of autonomy over one’s body hair, anywhere they’d please.
I orchestrated image capture that felt editorial, styling that was chic yet understated, and a tight color scheme that heroed the brand’s signature chartreuse. I directed short motion snippets that focused on the craft of application and macro hair and tool details. From casting to track selection, I wanted to convey that anyone could feel like “the moment” in this campaign.
CREATIVE DIRECTION
ART DIRECTION
CAMPAIGN DESIGN
WEB DESIGN
VIDEO EDITING
Social Reveal & Launch Videos
Campaign Stills
Landing Page Design
Homepage Design
Social Content
Creative Operations & Production: Austin Klein
Production Company: VX Media
Art Director: Jess Campbell
Brand Designer: Esra Kara
Brand Director: Sara Jane Emmons
Brand & Copywriting: Hanna Yowell
Model Photographer: Clara Pafundi
Still Life Photographer: David Spector
Model Video:
Still Life Video: Chelsie Craig