During a pre-holiday season at Fur®, we were met with a brief that challenged us to deliver a batch of evergreen product assets that could also flex to fulfill our entire end-of-year holiday marketing efforts.

We focused on heroic and captivating stills and motion capture for our bestsellers, pushing our brand colors to new tones in order to create rich, vibrant scenes that were thumb-stopping and fit in with wintertime as well. Starburst highlights and the use of macro texture made the products feel luxe and special. This imagery continued to be amongst our highest performing paid content for a year.

I also directed 3D spinning tokens of our bestsellers, for flexible use on digital platforms as an added experimental element.