The Future Is Clear

Fur® innovated past the existing standards of body care with Ingrown Microdart Patch; merging the beauty trend of pimple patches with the aim of soothing and healing ingrown hairs around the body.

As the product’s key unique selling point is its cutting edge microdart technology, our team ran with the idea of welcoming our consumers to the future of body care. We developed a futuristic, mod-inspired set, with reflective silver elements, activated, angular posing, and 3-point lighting that added a hyper-real feel.

ART DIRECTION
DIGITAL DESIGN

Campaign OTT Video

Campaign Stills

Homepage Design

Paid Ad Launch Videos

Mailer Pamphlet

Creative Director: Katherine Borah
Art Director: Jess Campbell
Senior Designer: Sara Grosso
Graphic Designer: Sebastian Lijo
Copywriters: Hanna Yowell & Sara Jane Emmons
Photographer/Director: Ryan Duffin
Prop Stylist: Liz Mydlowski
Models: @kelly_mittendorf & @grgiarae
Producer: @aliiiblu
Photo & Video Asst: @octavioyattah
Prop Asst: @jcharrisl
Stylist: @dominickbarcelona
Hair: @ledora
Hair Braiding: @_k_i_t_s_o_
MUA: @isabelyrosado
Styling Asst: @geminitactics
Hair Asst: @maikimurahair
Video Editor: @bradenpruss
Furniture: @renewfinds